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Twix Ad Banned for Promoting Dangerous Driving: What Happened?
- By Aqsa
- Reading Time: 6 mins
Have you ever seen a car chase in a TV ad and thought, “That looks dangerous!”? That’s exactly what happened with a recent Twix chocolate commercial, which has now been banned in the UK. The ad showed a high-speed car chase ending with two vehicles stacked like a Twix bar—but regulators said it encouraged reckless driving.
Why Was the Twix Ad Banned?
The Advertising Standards Authority (ASA), the UK ad watchdog, received five complaints about the commercial. Viewers argued that the ad:
- Showed dangerous driving(speeding, skidding, crashing).
- Could encourage unsafe behavioron real roads.
What Happened in the Ad?
The banned Twix commercial, called “Two Is More Than One,” featured:
- A dramatic car chase– A man with long hair drove fast while being followed.
- A risky stunt– The cars skidded, crashed, and magically stacked on top of each other (like a Twix bar).
- A playful ending– A Twix bar fell into the cars as they drove away still stacked.
Key Complaints | ASA Response |
Showed speeding & reckless driving | Breached Highway Code safety rules |
Made dangerous stunts look fun | Could encourage unsafe driving |
Realistic road scenes mixed with fantasy | Viewers might ignore risks |
Twix Defense: "It’s Just Fantasy!"
Mars-Wrigley, the company behind Twix, argued that the ad was not meant to be taken seriously. They said:
- The ad was “absurd and fantastical” (unrealistic on purpose).
- The cars were filmed at legal speeds(no real danger).
- Twix ads always use playful humor(not real-life instructions).
Clearcast, the group that approves UK ads before they air, agreed. They said the ad was clearly exaggerated and not meant to be copied.
But the ASA disagreed.
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ASA Final Decision: Why the Ban Stood
The ASA ruled that even fantasy ads must follow safety rules. Their reasons:
Realistic driving scenes – The chase looked like real roads, not a cartoon.
Emphasis on speed – Fast music and skid marks made driving seem thrilling.
Dangerous maneuvers – Sharp turns and crashes could inspire risky driving.Result: The ad cannot air again unless changed.
What Next for Twix Ads?
This isn’t the first time an ad has been banned for dangerous driving. Companies must now:
Avoid showing speeding or reckless stunts—even in jokes.
Make fantasy scenes clearly unrealistic (e.g., flying cars, cartoon physics).
Follow Highway Code rules in all car-related ads
FAQs: Quick Answers
A: The ASA banned it for showing dangerous driving (speeding, skidding) that could encourage unsafe behavior.
A: Yes, but they’d need to edit the ad to remove risky driving scenes.
A: Yes! Car and food ads often get in trouble for glamorizing speeding or stunts.
A: Probably not—banned ads often get more attention online!
Safety First, Even in Ads
The Twix ad ban reminds us that even funny commercials must follow safety rules. While Mars-Wrigley wanted a wild, entertaining ad, regulators prioritized road safety.
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Aqsa
Aqsa is a passionate entertainment writer at CrystalPakistan.com, specializing in the latest movies, TV shows, celebrity news, and pop culture trends. With a knack for insightful analysis and a love for storytelling, she brings readers fresh takes on everything from viral moments to red carpet highlights. Whether it's breaking news or behind-the-scenes scoops, Aqsa keeps her audience informed and entertained.Follow CrystalPakistan Entertainment on social media for updates that are as exciting as your favorite binge-worthy series!
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