Premier Systems, the official distributor of Audi Pakistan, has issued a formal clarification notice addressing recent media reports and online discussions. The company strongly denied what it described as “false and misleading allegations” regarding its handling of vehicle sales, warranty support, and service support for Audi customers.
Company Statement
In its social media clarification and official release, Premier Systems reiterated that:
- Vehicle sales remain operational through authorized showrooms.
- Warranty support and service support continue under standard company policy.
- The company ensures the import of genuine Audi parts, maintaining quality standards for Pakistani customers.
It further highlighted its long-standing partnership with Audi AG, reaffirming that all contractual obligations are being fulfilled.
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Legal and Regulatory Context
The notice follows rising customer disputes that have escalated into civil litigation, defamation notices, and even criminal proceedings. Some cases have also involved the PECA (Prevention of Electronic Crimes Act, 2016), as defamatory content circulated online.
Additionally, confusion arose over Customs authority and Import Trade Price (ITP) setting powers. Some media outlets claimed that Premier’s ITP authorization had been suspended. The company clarified that it still legally retains the right to determine ITPs for Audi imports, ensuring lawful operations in line with regulatory requirements.
Court Involvement
- A Lahore court recently made Audi AG a party to ongoing cases, raising questions about parent-company accountability.
- Premier Systems has also issued a legal notice to media outlets that published unverified claims, stressing that reputational harm caused by misinformation will not be tolerated.
Timeline of Events
| Date | Development |
|---|---|
| Sep 19, 2025 | Customer disputes escalate into lawsuits, including civil and criminal proceedings. |
| Sep 22, 2025 | Reports about Premier’s ITP authorization clarified—rights remain intact. |
| Sep 23, 2025 | Clarification notice issued rejecting false and misleading allegations. |
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Impact on Customers
For Audi buyers in Pakistan, the clarification provides the following assurance:
- Sales, warranty, and service support are continuing.
- The import of genuine Audi parts remains unaffected.
- The long-standing partnership with Audi AG supports brand reliability in Pakistan.
However, ongoing civil litigation and defamation notices continue to cast uncertainty.
Conclusion
With this clarification notice, Premier Systems has firmly rejected all false and misleading allegations and reassured customers of uninterrupted operations. While the company emphasizes stability in vehicle sales, warranty support, and service support, the shadow of customer disputes, civil litigation, and pending criminal proceedings highlights that challenges remain.
By leaning on its long-standing partnership with Audi AG, its Customs authority to set Import Trade Prices, and commitment to genuine Audi parts import, Audi Pakistan seeks to restore customer confidence and protect its brand reputation amid growing scrutiny.
