Apple has officially unveiled the iPhone 17 series, featuring the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Although these models are not yet available in Pakistan, local estimates based on U.S. price, PTA tax, and retailer margins give an idea of the expected price and availability. Buyers can expect prices to vary depending on storage variants and registration type. The iPhone 17 series promises major upgrades in performance, camera, and battery life.
| Model | U.S. Price | Converted Price (PKR) | Approx. PTA Tax (Passport) | Approx. PTA Tax (CNIC) | Expected Price in Pakistan (After margins) | Storage Variants |
| iPhone 17 | $799 | Rs. 226,913 | Rs. 128,766 | Rs. 154,293 | Rs. 360,000 – Rs. 400,000 | 128GB / 256GB / 512GB |
| iPhone 17 Air | $999 | Rs. 283,713 | Rs. 151,322 | Rs. 175,949 | Rs. 450,000 – Rs. 500,000 | 128GB / 256GB / 512GB |
| iPhone 17 Pro | $1,099 | Rs. 312,112 | Rs. 172,789 | Rs. 210,317 | Rs. 500,000 – Rs. 550,000 | 256GB / 512GB / 1TB |
| iPhone 17 Pro Max | $1,199 | Rs. 340,512 | Rs. 182,710 | Rs. 213,631 | Rs. 550,000 – Rs. 600,000 | 256GB / 512GB / 1TB |
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Design and Display
The iPhone 17 series features a refined design with a slimmer and lighter body compared to its predecessors. The Pro models are expected to use premium materials such as surgical-grade stainless steel, while the standard models will continue with aluminum frames.
Display options include:
- iPhone 17 & 17 Air: Super Retina XDR OLED displays with high resolution and True Tone technology.
- iPhone 17 Pro & Pro Max: ProMotion OLED displays with up to 120Hz refresh rate for smoother scrolling and better gaming experience.
Camera System
Apple continues to focus on photography and videography improvements:
- iPhone 17 & Air: Dual-camera setup with enhanced low-light performance and AI-driven image processing.
- iPhone 17 Pro & Pro Max: Triple-camera system with LiDAR scanner for augmented reality, improved night mode, cinematic video recording, and higher optical zoom capabilities.
Performance and Software
All iPhone 17 models are powered by the new A17 Bionic chip, offering:
- Faster CPU and GPU performance.
- Improved power efficiency for longer battery life.
- Advanced AI processing for photography, gaming, and augmented reality.
The devices come pre-installed with iOS 20, featuring:
- Enhanced privacy controls.
- Redesigned widgets and multitasking options.
- Improved app performance and integration with Apple’s ecosystem.
Battery and Charging
- Larger battery capacities compared to previous models.
- Faster wired and wireless charging support.
- Optimized battery management for longer screen-on time.
Connectivity
- 5G support across all models for ultra-fast internet speeds.
- Wi-Fi 6E for faster local connectivity.
- Improved Bluetooth for seamless device pairing and accessory use.
PTA Taxes and Registration
The iPhone 17 Series estimated prices include PTA taxes, which vary depending on registration with a passport or CNIC. Passport registration generally results in higher taxes, while CNIC registration is slightly lower. Local retailer margins also influence the final price, which may differ between stores. The final price in Pakistan will ultimately depend on import duties, currency fluctuations, and official launch details.
