Barcelona & Islamabad, March 06, 2025 – Mobilink Bank Wins GLOMO Award for its impactful Invisible Heirs campaign at the GSMA Global Mobile (GLOMO) Awards during Mobile World Congress 2025. A subsidiary of VEON Ltd. (Nasdaq: VEON), Mobilink Microfinance Bank received the prestigious ‘CMO Marketing Campaign’ Award for its efforts to address the issue of women being denied their rightful inheritance. The campaign empowers women with the necessary tools to claim what is legally theirs.
Invisible Heirs Campaign: Empowering Women Financially
The Invisible Heirs campaign is designed to address gender-based financial inequality in Pakistan. The initiative is centered around an inheritance calculator integrated into Mobilink Bank’s Dost mobile app, enabling women to easily calculate their rightful share of inheritance.
Key Highlights of the Invisible Heirs Campaign:
| Feature | Description |
| Inheritance Calculator | Integrated into the Dost app to help women determine their legal share of inheritance. |
| Video Narrative | A compelling video highlights the challenges women face in claiming their inheritance. |
| Public Awareness | The campaign sparked a nationwide conversation about women’s inheritance rights. |
Mobilink Bank’s Leadership on the Win
Aamir Ibrahim, CEO of Jazz and Chairman of Mobilink Microfinance Bank, shared his thoughts on the win:
“This award is a testament to our commitment to societal change through innovation. The Invisible Heirs campaign sheds light on a deeply rooted issue while providing real solutions that empower women to secure their financial rights.”
Similarly, Haaris Mahmood Chaudhary, President & CEO of Mobilink Microfinance Bank, emphasized:
“Equipping women with knowledge about their inheritance rights is a step toward gender equality. This recognition reinforces our mission to create impactful financial solutions for all.”
VEON’s Legacy of Success at GLOMO Awards
Mobilink Bank’s achievement adds to VEON’s history of success at the GLOMO Awards. In 2024, VEON’s Ukrainian digital operator Kyivstar won the award for Best Mobile Innovation Supporting Emergency or Humanitarian Situations for its Network Resilience Project. The Invisible Heirs campaign had previously been recognized with the Digital Nations Video Creativity Award at GSMA’s M360 Asia-Pacific event in 2024.
JazzCash Recognized for Fintech Innovation
Alongside Mobilink Bank, JazzCash, Pakistan’s largest fintech with nearly 20 million monthly active users, was shortlisted for the Best Fintech Innovation award at the GLOMO Awards for its Tap Pay for Business feature.
About Mobilink Microfinance Bank
Mobilink Microfinance Bank is Pakistan’s leading digital microfinance institution, dedicated to promoting financial inclusion and digital transformation. The bank was recently awarded ‘Best Microfinance Bank’ at the Pakistan Banking Awards 2024. Mobilink Bank operates 114 branches nationwide and continues to introduce innovative financial solutions.
For more details, visit: Mobilink Bank
About VEON Ltd.
VEON is a global digital operator serving nearly 160 million customers across six countries. With a focus on technology-driven services, VEON aims to empower individuals and drive economic growth. VEON is listed on NASDAQ and headquartered in Dubai. For more information, visit: VEON
FAQs – Mobilink Bank Wins GLOMO Award for Invisible Heirs Campaign
1. What is the GLOMO Award that Mobilink Bank won?
Mobilink Microfinance Bank won the ‘CMO Marketing Campaign’ Award at the GSMA Global Mobile (GLOMO) Awards 2025 for its Invisible Heirs campaign, which focuses on empowering women to claim their rightful inheritance.
2. What is the purpose of the Invisible Heirs campaign?
The Invisible Heirs campaign aims to address women’s inheritance rights in Pakistan by providing an inheritance calculator and raising awareness through a video narrative about the challenges women face in securing their inheritance.
3. How does the inheritance calculator work?
The inheritance calculator, integrated into Mobilink Bank’s Dost mobile app, allows women to easily calculate their legal share of inheritance based on Islamic and Pakistani inheritance laws.
4. Has Mobilink Bank won any other awards for this campaign?
Yes, in 2024, the Invisible Heirs campaign won the Digital Nations Video Creativity Award at GSMA’s M360 Asia-Pacific event.
5. What other achievements did VEON and JazzCash receive at the GLOMO Awards?
VEON’s Ukrainian operator, Kyivstar, won the Best Mobile Innovation Supporting Emergency or Humanitarian Situations award in 2024. Additionally, JazzCash was shortlisted for Best Fintech Innovation for its Tap Pay for Business feature.
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Mobilink Bank Wins GLOMO Award for Invisible Heirs Campaign
