The debate to ban popular shopping app Temu in Pakistan grows as CCP refers complaints to PTA, raising concerns of unfair competition and local business impact.
Complaints from local businesses
Two major trade bodies, the Pakistan Retail Business Council PRBC and the Chain Store Association of Pakistan CAP have strongly urged the government to ban popular shopping app Temu. They argue that Temu and similar platforms like Shein operate without proper registration or local regulation. According to them, Temu’s low-priced products hurt local shopkeepers, creating unfair competition.
CCP’s position
In its official letter dated August 22, 2025, the CCP explained that its role is limited to checking fair competition, not blocking apps. Therefore, the authority has asked the PTA to review the case and decide whether to ban popular shopping app Temu or impose restrictions.
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Concerns about Temu’s practices
Critics believe Temu uses aggressive marketing, heavy discounts, and predatory pricing to attract Pakistani buyers. Sellers also raised concerns about the lack of local return facilities, cash-on-delivery options, and the use of questionable product reviews. These issues, they claim, leave customers unprotected and make it more urgent to ban popular shopping app Temu in the country.
Mixed expert opinions
Some experts agree with trade bodies, saying local businesses cannot survive if Temu continues unchecked. They believe Pakistan needs a level playing field where both international and domestic e-commerce platforms follow the same rules. Without it, many shops may close, further supporting calls to ban popular shopping app Temu.
Others, however, argue that blocking Temu would reduce consumer choice. They believe banning apps discourages innovation and prevents local industries from improving. Instead of choosing to ban popular shopping app Temu, these experts suggest building fairer regulations that let both local and global players compete.
Final decision rests with PTA
Now, all eyes are on the PTA. The authority has the power to ban popular shopping app Temu completely, limit its operations, or let it continue. Whatever decision is made will shape the future of Pakistan’s e-commerce market.
For now, the question remains: Will Pakistan move to ban popular shopping app Temu, or will it create new rules to balance consumer choice and business fairness?
